APPLE PAY AT WALGREENS Research Paper Example | Topics and Well Written Essays - 250 words

APPLE PAY AT WALGREENS - Research Paper Example The Walgreen Company, the largest drug retailer in the United Stated is one among many companies which has implemented the latest payment solution in the world and the results are clear. Costanza (2015) notes that there has been an increase in sales for Walgreen. While this cannot be single handedly attributed to Apple pay, customer convenience and the ease of payment has greatly improved since its introduction. Apple pay which is backed by the world’s most valuable technology was able to be rolled out at Walgreen Company with minimal cost and disruptions. As noted in the interview with company executive voyles, the ease of payment, security and speedy check-out has proved to be a major hit with customers. Apple pay is enabled by NFC and EMV technology and backed up by the three main card providers Visa, MasterCard and American Express. While highly successful so far, there have been challenges. For example two main retailers Walmart and BestBuy have rejected this payment system in favor of their own. Reisinger (2014) also notes that there are other challenges such as a dead battery, losing your mobile phone as well as platforms which are not supported. Overall Apple pay has a positive impact on sales and customer experience at the Walgreen Company. While challenges and competition heat up mobile payments will in the future remain at the heart of today’s tech savvy